Introducing 44Strategy
Who We Are
44Strategy consists of two sales and revenue-focused partners with 15+ years of collective experience as top-tier contributors and Heads of Sales/Business Development. Our expertise spans quota-carrying business development roles, sales management, and directors of sales responsible for building out enterprise divisions, partnership channels, and creating outbound sales engines from the ground up.
We pride ourselves on our resourceful, gritty, and consultative approach, working closely with C-suite executives, established sales teams, and revenue leaders to create scalable and predictable outbound sales engines.
What We Do
We empower our clients to achieve ambitious growth milestones through six key services:
Fractional Business Development
We optimize outbound sales strategies, increase introductory meetings, energize sales pipelines, enable revenue teams to surpass revenue goals, and start connecting with your ideal customers in 45 days or less.
Solutions:
Revitalize stagnant sales pipelines with value-driven and loss-aversion messaging segmented by title.
Improve consistency in introductory meetings through hyper-targeted outreach campaigns.
Increase conversions, decrease sales cycle length, and close more business with in-depth onboarding analysis and customer segmentation.
Leverage 15 years of sales and BD experience to bolster in-house capabilities.
The Benefits of Fractional Business Development vs. Full-Time Hires
Collaborating with fractional business development consultants offers a multitude of advantages over full-time hires. Our expertise and flexibility allow us to quickly adapt to your company’s unique needs, providing targeted solutions for diverse challenges. This approach is cost-effective, enabling you to access top-tier talent without incurring the overhead of full-time employees. Additionally, our external perspective grants us the ability to objectively assess your sales process and offer fresh insights that drive growth and innovation.
2. Custom Sales Playbooks
We work with B2B tech companies to create or revamp their outbound sales approach by developing tailored step-by-step playbooks for new and existing reps.
Solutions:
Standardize sales approach and optimize performance for both new and existing reps.
Streamline onboarding for new reps, reducing ramp and performance time.
Define and evaluate the overall sales process or methodology.
3. Go-To-Market Roadmaps
44Strategy helps B2B tech and SaaS companies devise go-to-market roadmaps for new solutions and customer segments to ignite market penetration.
Solutions:
Develop clear market entry strategies by analyzing market dynamics, competition, and customer needs.
Identify target audience and refine positioning with detailed Ideal Customer Profile (ICP) documentation.
Gain traction for new products/services through strategic partnerships and data-driven insights.
4. B2B Pre, Present, & Post Event Outreach Campaigns
We collaborate with sales leaders and teams to enhance in-person conference and tradeshow meeting success.
Solutions:
Increase prospect conversion rates and ROI at conferences and tradeshows.
Optimize pre-conference outreach for maximum engagement.
Implement post-conference follow-up strategies to maintain momentum.
Streamline meeting scheduling and organization.
5. Customer Segmentation Insights
We analyze cross-department historical sales data to help our clients’ revenue teams prioritize and convert high-value prospects.
Solutions:
Identify high-value customers using advanced analytical techniques.
Align sales efforts with target audience by refining customer segmentation.
Optimize customer lifetime value through improved customer experience, retention, and upselling.
6. Sales Training
We partner with B2B Saas and tech companies to optimize individual sales contributors and overall team performance.
Solutions:
Boost sales rep productivity and morale with customized training programs.
Develop essential sales skills like communication, negotiation, and objection handling.
Adapt to changing prospect climates with up-to-date market insights, trends, and best practices.
Who We Serve
44Strtagey specializes in partnering with B2B tech companies that range in size roughly from 5-100 employees with annual revenue typically in the $10 to $50 range.
Our knowledge and past successes have come from our work operating in SaaS, DaaS, AI, Machine Learning, software development, cloud, cybersecurity, data & analytics, location intelligence, business intelligence, virtual desktop, MarTech, and more.
Our immersive approach allows us to remain industry agnostic under the general tech/SaaS umbrella as we place a heavy focus on aligning with your business objectives, goals, and unique solutions that solve problems.
Why Work With 44Strategy?
Our unique blend of practical sales experience, scalable methodologies, and deep industry expertise sets us apart. We prioritize long-term relationships and offer ongoing support to those we partner with. We’ve helped our clients accelerate revenue from sub $1M to $1M+ and $1M to $5M in ARR, establishing market penetration and product advancement.
FAQs
How do you tailor your services to each client’s unique needs?
We begin each engagement with an in-depth assessment of our client’s current sales process, challenges, and objectives. Based on our findings, we design a focused go-to-market mini roadmap for our engagement to facilitate execution and surpass client expectations.
How do you measure success and track progress for your clients?
We rely on data-driven decision-making and use a combination of key performance indicators (KPIs) and sales metrics defined during our client kick-off call. Metrics may include lead conversion rates, avg. deal sizes, sales cycle length, revenue generated, meetings scheduled, and more. We collaborate with clients to establish benchmarks, goals and regularly review and adjust strategies for continuous improvement.
What is the typical engagement length for your services?
The typical engagement length depends on the project’s complexity and the specific goals and needs of each client. Our Fractional Business Development service starts with a 4-month engagement length, while other project-based services typically span 3-9 months. Services like Conference & Tradeshow Outreach are ad-hoc projects, and sales training is typically ongoing or as needed,
Can you share examples of client success stories?
Absolutely! You can find three case studies linked below this FAQ.
How do your services integrate with our existing internal sales & marketing efforts?
We collaborate closely with your existing sales and marketing teams, ensuring our strategies complement and enhance your current sales efforts. We can integrate our methodologies and tools with your existing CRM or sales platforms.
What is the pricing structure for your services? Are there any additional costs we should be aware of?
Our pricing is based on the scope and complexity of each engagement, with flexible offerings to accommodate various budgets and requirements. For our Fractional Business Development offering, we operate on a flat retainer model for the first 4-month engagement. We provide transparent pricing with no hidden costs, and all service-related expenses (typically only a MixMax or Apollo seat) are agreed upon upfront.
